What a great idea. The Foundation for a Better Life. A non-profit organization founded in 2002 to promote a series of values widely held to be universal in this country. Like truth, hard work, commitment, sacrifice.
A little (very little) futher investigation made me say "whoa". The foundation is funded by billionaire Philip Anschultz, the 31st richest man in the U.S. His father and grandfather were very successful, and he expanded their fortunes with investments in oil, telecommunications, railroads, sports teams and media.
He is a strong supporter of conservative and Christian causes, and a staunch supporter of President G.W. Bush.
In 1996, he founded Qwest telecommunications, a company that has been embroiled since in suits over slamming, insider trading and accounting scandals. There were questions that in 1999-2001, Qwest might have assisted Enron in concealing losses.
So while I like the billboards, I wonder what else I am supporting just by saying that.
Wait for the other shoe to drop.
[Thanks to L.C. for the link.]